People living near manufacturing plants increasingly seek judicial solutions to environmental issues. In the wake of an environmental incident (such as a release of contaminants into the air or groundwater), fear and suspicion hinder constructive dialog and problem solving by manufacturers and their communities. Environmental issues, as much as any other corporate concern, tend to have a ripple effect, often causing repercussions with far-reaching impact on company business. An accidental release may result in adverse public relations, worker safety disputes, boycott of company products in the market place, adverse regulatory consequences and bad feeling in the community. How a company responds to media attention at the outset has an important effect on how the community, including elected officials, health authorities, regulatory agencies and prospective jurors, react to the issues presented. Accordingly, a company must plan in advance how it will respond to an environmental crisis and what steps it will take to minimize the fallout from such a crisis.
A Value Assurance Plan should be considered as one significant component of a corporate response to homeowner concerns over property values. A Value Assurance Plan, sometimes referred to as a "VAP", is a contractual promise to assure homeowners that the equity in their homes will be protected if they sell their homes and realize less than full value from the sale due to an environmental concern in the community. A VAP promises to compensate those homeowners who sell (or have sold) their homes by paying them the difference between the property's sale price and its fair market value prior to the discovery of possible contamination. As part of the arrangement, the company may also offer to reimburse the closing costs and the moving expenses of residents who leave the community. Often, the reassurance that a VAP provides is successful in preventing the panic selling (the rush to the door) that often strikes communities shortly after public disclosure of an environmental problem.
To implement a Value Assurance Plan, a company needs creative lawyering and a consultant who has a strong understanding of the economic dynamics driving the property diminution claims and who can accurately assess the potential exposure to the company of taking alternative courses of action, including taking no action at all. Two such high qualified consultants are Jerry Dent at Alvarez & Marsal in Birmingham, Alabama, and Dwight Duncan at EconLit in Phoenix, Arizona.